I founded Crave Confidently because I saw the same story play out again and again, in my clients and in my own journey. People weren’t just struggling with what to eat. They were stuck in cycles of guilt, confusion, and fear around food. The more they tried to follow the "rules," the more out of control they felt.

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With a degree in Food Science and Human Nutrition, national-level bodybuilding experience, and years helping clients lose over 100 pounds sustainably, with nutrition and fitness plans, I realized that real transformation happens when we stop fighting food and start understanding it.

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Crave Confidently was born to bridge that gap. Between science and self-trust. Between nutrition and mindset. I wanted to create a space where people could learn to eat in a way that feels good both physically and mentally, without obsessing, restricting, or spiraling every time they crave something fried or "off plan."

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This is more than coaching. It's a mindset shift.

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Brooke McLaughlin

Founder, Crave Confidently